District-Sponsored Social Media

The Escondido Union School District (EUSD) is committed to facilitating ongoing communication with parents and other stakeholders. This page explains our efforts and policies related to one of our most important communication methods: social media.

What is considered “social media?”

Social media means any online platform for collaboration, interaction, and active participation, including, but not limited to, social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, or blogs.

What is considered “official district social media?”

Official district social media is a page / channel authorized by the Superintendent or designee.

EUSD maintains official district social media pages / channels on Facebook, Twitter, and YouTube. In addition, our schools all maintain their own official Facebook pages, and some schools also have an official presence on other social networks. The majority of EUSD’s collective official social media activity takes place on Facebook.

Social media pages / channels that have not been authorized by the Superintendent or designee, but that contain content related to the district or comments on district operations, are not considered official district social media platforms. Examples include, but are not limited to, pages / channels created by a parent-teacher organization, booster club, or other school-connected organization, or a student’s or employee’s personal website or social media profile.

An important note about age restrictions

Most social networks, including Facebook, require that users be 13 years of age or older. If you are the parent or legal guardian of an EUSD student, and your child is under the age of 13, they should only access information on social networks with you in their presence. EUSD and its schools reserve the right to remove comments from, and block users who, we know or reasonably suspect to be under the age of 13.

What kinds of content are allowed and not allowed on official district social media pages / channels?


Official district social media exists for the purpose of disseminating the following types of content:

  • School announcements

  • Events and activities

  • Registration and enrollment

  • Policies and procedures

  • Positive district, school, or student achievements

  • Community partnerships or community-interest stories

All content published on official district social media should be appropriate for school-aged children.


Content that does not fit within the allowed categories noted above, or that otherwise violates our social media policies, will be removed.

In particular, posts to official district social media shall not:

  • Disclose confidential/private student or employee information;

  • Contain any material which is defamatory of any person;

  • Contain any material which is lewd or obscene;

  • Contain or promote material that is sexually explicit or inappropriate for elementary/middle school students;

  • Promote violence or incite students to commit unlawful acts, violate school rules or disrupt the orderly operation of the school;

  • Promote discrimination or contribute to a hostile environment based on race, sex, religion, nationality, disability, sexual orientation, gender identity, age or any other protected classification;

  • Infringe any copyright, database right or trade mark of any other person/entity;

  • Promote any particular political interest, candidate, party or ballot measure;

  • Advertise products or services;

  • Promote the use or sale of materials or services that are illegal or inconsistent with school objectives, including but not limited to, materials or advertisements for alcohol, tobacco, or narcotics;

  • Solicit funds or services for an organization, with the exception of solicitations authorized in Board policy;

  • Raise personal issues or grievances.

In addition, users who repeatedly violate these social media posting policies may be blocked from making future posts to official district social media pages / channels.

View the full text of our official social media policies:

Have a question?

If you have any questions or comments about EUSD’s social media policies and practices, please call us at 760.432.2109 or send an email to web@eusd.org.

Learn more about privacy and security settings from the websites of the social networks: